Wednesday, December 28, 2011

Riley on Marketing

This is extra credit opportunity #1 for spring semester. Comment to this post with your own example of marketing that is supposed to be cool but actually: a) Tells you what to do/think against your own self-interest, b) Reinforces a negative stereotype or self-image, c) Treats kids like they're morons, or [bonus] d) All of the above.
[thanks, BoingBoing!]

16 comments:

  1. Well Dr. Preston. I recently just saw a commercial for a new type of Dr. Pepper (my favorite drink). The commercial was showing a whole bunch of "manly" things, and at the end of the commercial it said, "Dr. Pepper. NOT FOR WOMEN."

    I stopped drinking Dr. Pepper, they said it, not for women, hope they have fun losing money from that.

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  2. There was a Heineken commercial that recently came out which showed a man with a handle bar mustache fighting in a old style boxing match. At the end of the commercial it says "there Are not to many uses for a handle bar mustache but if you must have one there better be a Heineken under it." This shows men advertising how they should be more manly and drink a manly beer. Any kid that watches that commercial would then try and be more manly to fit this image.
    Max Kuhlman
    Period 2

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  3. I recently saw a 1800 tequila commercial, where the spokesperson was complaining about how guys do not dress the way they r supposed to. He was saying that guys should wear suits or sport coats instead of jeans and a shirt. But the main idea was that guys don't drink the way they should they drink girly drinks instead of manly tequila. Anybody who watches this thinks that they should drink the tequila to be manly and cool.
    Chad Foster
    Per. 2

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  4. Pretty much ANY cleaning commercial, like Swiffer or Pledge, always has a girl or mom doing the cleaning which does clearly show the stereotype that men are to leave the women to the housecleaning which certainly isn't true anymore.
    I also like how the XX beer commercials have this really awesome dude that you want to be like, but he tells you what to think about rollerblading.--> http://www.youtube.com/watch?v=SfKTDMEoC88

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  5. Mac commercials, the one's where that hip cool young chap, criticizes the old business man. Those commercials reinforce stereotypes for both computers.

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  6. The Old Spice commercials have that one buff manly dude who tells you, if you are a guy, to get old spice because it will make you manly too. It plays on the whole "if you use my product, you will be more manly" marketing technique that many companies use today to get guys to buy their merchandise.
    http://www.youtube.com/watch?v=4Aj55sgudlc

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  8. Well, I was looking into the effectiveness of TOMS shoes and found this video:
    http://www.youtube.com/watch?v=isxxQm2_ud0

    This made me look at companies that market charity and wonder if it's all for profit. These companies tell people to buy products that stimulate donations that seem against the intended peoples self-interests. I'd have to research further, though.

    Dannielle Edwards

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  9. Anything by Olay skin care. They tell you to "love the skin you're in" then tell you to change it with their products.

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  10. It may seem a little redundant to mention yet another alcohol commercial, but the Kahlua commercials that currently run, to me, inspire a behavior that would go against my best interest. Drinking Latinos are not a particularly wonderful stereo-type, and not only attractive people from Veracruz drink. After watching this, I feel like they must think that I'm a little dumb. If I want something to be "delicioso" it must be Kahlua. If I want to see attractive foreign men, then I have only one drink of choice, and if I want the exotic experience, there is an option in a bottle. Is that really what I should be learning as a Senior in high school?

    http://www.youtube.com/watch?v=16QH0VmRbrE&feature=related

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  11. I think that some of the best and most effective commercials are the funny ones. One of my favorites is the Dosequis commercial with the most interesting man in the world. He sets up the image of a whitty yet calm and collected man who always prevails under presure. With him, no idea is to obsurd or to far away and anything can be accomplished. One day he is traveling in a boat with about six different good looking girls and the nest day he is fixing up his own shark wound or jumping out of an airplane with style. Plus is whitty comments really hook you in and I think its a great example of marketing in that it stereotypes men because we sometimes do feel like we can do anything and be as cool as the most interesting man in the world.

    A.J. Franklin
    Period 2

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  12. Carl's Jr commercials specialize in putting nasty views of girls, such as we like "big burgers in our mouths" in order to get guys to connect the fast food place itself with hot girls.

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  13. One of the commercials that I have seen since I was very young is the Corona commercials that always promote that drinking will bring a good time. The commercials have changed throughout the years but they still have the same concept of "Corona makes anything better." They always show a party going on with beautiful woman and it causes a person to believe that buying this beer will bring a good time and beautiful woman to them which is not true.

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  14. McDonald's commercials have thin healthy, good looking people eating their food while advertising it & seem to be very happy. When you go into any Mcdonald's you dont normally see those people there. Just how Walmart shows their advertisements. Even the latest commercial where they advertise 300 calories or less on their latest breakfast items, it still is loaded with sodium & who knows what else. Even though I enjoy going to McDonald's every so often, its not what its like in its commercials. The actors look like they're so happy to be eaiting there, but they don't show the feeling "I shouldn't have eaten that" afterwards. Especially how the meal advertisement is so misleading on tv with their perfect way the burger looks & how it REALLY looks when you get it in reality. Even the happy meals bribe kids with toys, when really they set them up for bad eating habits.

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